Knowing the Client's Customer | Photography for Web Sites and Marketing
When completing photographic assignments for a client's marketing and web site, I strive to capture the light and setting that is best suited for the particular product or service being advertised. To do so requires more than just technical skill. It requires an understanding and appreciation of the client's clientele and their customer service goals. This was my goal while photographing the newest additions to the accommodations at The Inn and Spa at Cedar Falls in Hocking Hills, Ohio last week, the "yurts." These structures are a beautiful and unique combination of both framed tent with all the comforts of a completely furnished cabin.
With this particular assignment I wanted to convey the atmosphere of the "glamping" experience - glamorous camping - but including in the imagery both the comforts of the yurts and the intimate connection to the natural surroundings. With The Inn being a client of my photography services since 2003, as well as the location for both my autumn and spring nature photography workshops, I was very familiar with the "guest experience" goals of such a special retreat location in this beautiful area of Ohio. Another goal of the assignment was to capture the natural light of the setting of the yurts throughout the progression of the day, from morning to afternoon to dusk to evening.
In today's world of so much of a company's products and services being visually communicated via the web and social media it's vital to invest in photography that will do just that - convey the essence of the experience through professional imagery that both reflects the uniqueness of what is offered and a commitment to the customer who will likely return. again and again.
